Best Practices for Running an E-Commerce Business in 2020

Running an online, e-commerce business can be extremely profitable in 2020, given the stay-at-home situation. The shift of all things online has led to a projection that e-commerce sales will reach around $4.3 trillion by the end of the year, proving to be an extremely promising market to enter. Even though the current situation has guided traffic toward e-commerce, there are still a few things that new entrants into the market as well as struggling e-commerce businesses need to keep in mind to remain profitable and grow.



Here’s a list of 4 of the most important considerations for your e-commerce business.

Be Mobile-Friendly

In business practices, it’s best to let statistics speak, and statistics have proven that more than half of online consumers shop through their cellphones. This means that it is absolutely necessary that the consumer experience you have imagined for your online business is compatible with smartphone users.



This can be done by either having a phone app for your business or by having a website interface that has a separate option for phone use. Capitalizing on the population of cellphone users is extremely important as they make up over 50% of your customers. This is why their user experience should be first and foremost when designing the interface for your e-commerce website.

Add Relevant Filters:

An overload of information is a great deterrent when it comes to online shopping. Filters are an important part of your customers’ online shopping experience. Having filters that are specific to your business and product variety can boost your sales by making it easier for customers to find what they are looking for. A good example of this is in e-commerce fashion businesses. These often have filters for sizing options, colors, styles and articles of clothing. If these businesses stock multiple brands, they can also have a filter which lets consumers only browse through the brands they want to. In this way, filters are great in clearing out the clutter and giving the customer only what they want to see.

Involve Microinfluencers:

Along with e-commerce, social media platforms and the engagement they gain is also on the rise. Influencers, YouTubers and TikTok-ers have a greater following now than you can ever imagine. Depending on the kind of products you sell, it is important to try and involve relevant microinfluencers to gain their fanbase as consumers.

Many clothing brands give fashion YouTubers discount codes and send PR packages to Instagram bloggers. Similarly, gadget sellers will give their products to tech-savvy YouTubers for comprehensive reviews. Not only does this let consumers know about your business, but it also gives them detailed product reviews that will help them in their purchase decisions.

Choose the Right Supplier:

For every online business, quality assurance is of utmost importance, since the customer base is built on trust. If you have a supplier that gives you name-brand, good quality products at excellent prices, this is bound to give you an edge over your consumers. An excellent example of this is J W Carolina Trading in North Carolina. This wholesale supplier sells quality goods, supplying everything from electronics to cosmetics. Their product list also includes children’s toys and general merchandise. Be a part of their client list, and start your e-commerce business with your best foot forward today!

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