Increasing Cosmetics Sales This Holiday Season: Retailers Edition
A Deloitte survey suggests that the retail industry must see the glass as half full . Although the pandemic has altered every aspect of our lives, it has also opened newer, more lucrative opportunities , among which the e-commerce boom tops the list! This holiday season is poised to appear very different from the previous year as beauty brands are focusing on unique strategies during this uncertainty. According to eMarketer , US holiday retail sales are expected to grow to $1.01 trillion—especially via e-commerce channels . So if you're a retailer in the cosmetic industry, you should try to take advantage of this opportunity and boost your sales using the four strategies mentioned in this article. 1. Leverage the Power of Social Media Although social media channels like Facebook, LinkedIn, Twitter, Instagram, and YouTube were created to help people connect, they've turned into a major sales point for brands . Stats reveal that more than 90% of US businesse...